KFK
Kung Fu Konundrum
For our award-winning action-comedy short, I served as the writer, producer, director, and editor, overseeing the project from initial concept through final delivery. The production required a balance of creative leadership and technical execution, where I translated the original script into a high-energy visual experience.
Unlike most student films, Kung Fu Konundrum was designed with a distribution-first mindset. Rather than treating marketing as an afterthought, I wrote, produced, and directed the film specifically to experiment with the power of self-distribution and digital promotion.
Beyond the production, I spearheaded the digital release strategy by executing a grassroots social media campaign across YouTube, Instagram, and TikTok. I personally developed all digital release materials and used data-driven marketing to maximize the film's reach. The combined effort of production quality and strategic distribution resulted in 90,000+ views, 3,000+ new followers, and over 640+ watch hours.
WATCH NOW
MARKETING
To fuel the self-distribution of Kung Fu Konundrum, I produced a diverse suite of social-first content designed to stop the scroll. Our goal was to intentionally experiment in high-frequency, multi-platform promotion.
Here’s a sample of some content I produced:
THE DATA
Viewership
REACH: We reached 9,000+ unique accounts, intentionally breaking out of our immediate follower bubble to introduce the film to new audiences.
ENGAGEMENT: On average, users viewed our content 2.2x - signaling high interest and replayability.
YOUTUBE
REACH: Successfully gained over 3,000+ subscribers on the KTB Media Youtube channel. With over half of viewership coming through natural discovery.
ENGAGEMENT & WATCH TIME: Successfully generated 45,000+ views on the channel’s primary releases. Accumulated 640+ total watch hours, with nearly 500 hours occurring in just the first month.